iQRite is the component brand behind the HoloDesk Interactive DJ Mixer

iQRite interactive components are the basis of the intelligence behind the The HoloDesk interactive surface systems that set a new bench mark for international DJ concerts and live performances.

When first seen live in concert, the crowd reaction was enthusiastic as Deadmau5 introduced a new way for DJ’s to perform live on the dual imaging touch interactive surface. The following day the viral nature of social media took over as the word spread like wildfire that DJ hardware had taken a major step turning science fiction into commercial reality.

The European global debut was in the most royal of cities – London with a king of the dance floor, Deadmau5. The sellout Earls Court concert stunned the crowds when Deadmau5 took to the centre stage to perform Arguru on the 74″ inch HoloDesk interactive touch surface.

For creator, inventor and technologist behind the concept, Kevin Andreassend was convinced that the time was ripe to begin the journey of redefining and introducing large format multi touch in live concerts some years before. First seen in the Tom Cruise Minority film, Kevin and his partners at about the same time were planning on how to develop this type of system to the international market. Skip ahead a few years and in the meantime there was a ground swell around the world in finger interaction.

Our idea was that we wanted to make a huge transportable in air supported surface, so huge that it would take a van to transport an assembled unit, and so was borne the 74″ dia, 1.7m h x 2m wide HoloDesk. Some other crucial parameters was that it had to be dual imaging and no more than 6mm thick and seem like a floating image.

During the year since its debut on the global stage, it was still the biggest secret in New Zealand. Kevin explains, “we wanted to to continue to develop the HoloDesk concept, and control the time launch in our home market. The international opportunities were far greater off shore and so it was natural for us to focus in the European and USA markets.

The World's Smallest Nite Club

The HoloDesk Nite Club down in The Cloud

During the beginning of 2011, the New Zealand Government and associated Departments were extensively involved in developing the Innovation Showcase in The Cloud as part of the Rugby World Cup Queens Wharf fan zone. A number of Government officials and industry personnel surveyed NZ industry, as a result HoloDesk was invited to participate in the showcase named “We do things Different”.

Rugby World Cup, Fan Zone

Beginning September The HoloDesk is appearing in a number of events, expos and conferences associated around the Rugby World Cup for the 1,000’s visiting New Zealand.

Also timed for the same period, has been the launch of the Holo-Info-Desk with its engaging multi touch software that allows users to access and interactive with a wide selection of media and data sources. Holo-Info-Desk will also ship in a education, retail, meeting room, presentation and expo versions in a range of physical formats.

iQRite continues to grow in range and now offering an extensive range of capability based around IR frame offering 1,2,6,10,16,32 touch points providing true multi touch capability. These are supported by the ICE Touch foils (Interactive Communication Emulation) that are now offered in 1 and 2 independent touch points thru timber, glass and ideal for LCD and projection based systems.

AucklandICT selects The Holo-Info-Desk to promotes its members to the wide business community at the hi tech Rutherford Forum

AucklandICT, an Auckland based industry organisation takes advantage of the Holo-Info-Desk to promote its members at the Rutherford Forum industry conferences in September.

Holo-Info-Desk Multi Touch Information Surface

The Rutherford Forum activities are part of the Rugby World Cup related activities to promote NZ business and innovation.

AucklandICT is an industry organisation based in Auckland, New Zealand. Members come from a range of industry sectors that serve requirements both locally and international that are predominately in ICT (Information, Communication and Technology) Each month the organisation meets to listen to a key note speaker, share success updates, networking and more recently have begun to actively utilise social media and online platforms.

Within AucklandICT there is the Electronics Interest Group (ETG) AucklandICT that meets once a month over breakfast to discuss projects, topics of interest, training.

The Holo-Info-Desk is powered by iQRite multi touch surface technology. Available in 1,2,6,10,16,32 simultaneous touch points. Available in Framed and Edgeless versions from 32″ dia up to 4m wide. Suitable for projection, PDP, tables, walls, kiosks and windows,

Contact @aucklandict

iQRite has a Sister Brand on the dance floor.

iQRite has a sister brand that is creating a world wide buzz in the DJ music business. HoloDesk is the interactive touch desk that is creating a real wave of interest allowing a completely new way of engaging with the audience.

HoloDesk is a suspended interactive dual imaging music console desk that ranges in size from 32″ – 74″ dia. The HoloDesk is a completely self contained unit that allows the audience and the DJ to see the displayed image on both sides of the surface.

HoloDesk logo HoloDesk is being        distributed via selected    resellers and also direct  from ICE AV Technology  Ltd.

The HoloDesk is at the start  of a new wave of interacting  with audiences.

The HoloDesk is a versatile interactive system that is enabling DJs to create the dance floor rhythms in completely new ways

The HoloDesk is manufactured in numerous variants to cater for market preferences. This is includes Single, Limited Dual, Dual Touch, Multi-Touch, Edgeless Surface, Framed Surface. Sizes range from 32″ – 74″ are each system arrives in a breakdown format. Depending on the option it is suitable for Mac, Windows, XP, Win7 etc.

Life after touch interaction with John Underkoffler

John Underkoffler demonstrates the future of frameless based interaction in this TED presentation. Does this mean the iQRite interactive touch frames are already redundant?

Well here at iQRite we believe that there is a long and profitable need for touch based interaction for many years to come. However our industry will evolve and change and exciting new technology will come onto the market in due course.

In talking to a significant DOOH company today reminds me just how far ahead some of us are ahead on the road map and that technology itself may often not be the problem, but local bylaws and customer acceptance may be major road blocks. In New Zealand for example you could count on one hand if not a couple of fingers the number of LED billboard screens in public area other than in stadiums.

ICE AV Technology Ltd,
P.O. Box 303031, North Harbour, Albany Industrial Park
North Shore City 0751, Auckland, New Zealand
International Sales Office
Unit 14, North Harbour, Albany Industrial Park,
North Shore City 0632, Auckland, New Zealand
Tel 0064-9-4142348

Sales Contact
iQRite Interactive

Global Education Partnership

This is a forward announcement calling for expressions of interest. We are at the initial stages of formulating a global partnership programme for education and researchers that will package Elements multi-touch software and a 10 point iQRite multi-touch Frame for teaching, learning and development.

Our intention is to make it a simple no fuss and affordable way to enable interactive courses, media departments etc to easily integrate Multi touch into their study programme.

The iQRite MIT Education Programme is only available for registered and recognised tertiary colleges and schools etc. Open to all countries and level of study.

Some of the benefits will include:
– Access to very special hardware pricing.
– Ability to use the very latest MT technology (we went into production last week).
– Opportunity to show case student work.
– Unique software licensing arrangements.
– Common and open community of encouragement, recognition and innovation.
– Ability for graduating students to publish their profile and show case their work.
– Be an active member of the multi-touch industry.
– Opportunity to partner with iQRite resellers in your region.
– Achieve recognition in expos for the work coming out of your programme.
– Ability for students to create an income stream for work they produce during and post your course.
– Connecting students and programmes around the world using a common hardware platform.
– Sharing of experiences and resources suitable for the iQRite frame.
– A well known platform for creating local and global competitions

The components of the initiative include an actual IQrite Multi-touch Frame and Elements Software. The iQRite Multi-touch frame can be applied to an off the shelf LCD or if you wished you could build your own touch table cabinet (using projection or LCD) and simply fit the frame to the top.

Schools will need to be running the Microsoft Windows platform to be able to participate in this initiative.

We envisage that programmes and departments offering IT courses, human interaction, design courses, media courses, rehabilitation, therapy, and the like will be ideal partners in the programme.

There will be a screening and approval process, however this will not be arduous process and will be implemented online.

We would welcome any suggestions from educators, administrators and expressions of interested participants in the iQRite MT Education Programme. Send email to Make sure you add all you contact details and some links that help us understand who you are, what education programmes you are offering or want to move into.

Visualisation and Multi Touch go hand in hand CES 2010

You will be engaging with content in entirely new ways and your fingers, feet or body are going to have a major part of the process.

Multi-touch is not just about 10 fingers touching, but rather part of a paradigm shift in how content will be gathered in real-time, displayed in entirely new ways and also in real-time. There are two aspects facilitating this…. the interactive hardware and the software applications like Flex, Flash etc. On the hardware side it is now only becoming viable in the last 2 years or so for this to be implemented out of the lab and into shop windows, expos and the like.

At the biggest innovation expo – CES 2010 in Las Vegas, an exciting range of products were debuted. Intel used multi touch to promote their new 4i7 Processor in this engaging installation for their booth at CES 2010. (Consumer Electronic Show)

Combine Social Media technology, leading edge GUI design and recent hardware developments is creating new ways for viewers to engage with content. The Age of Participation Viewing has arrived.

For the hardware to create this type of installation you could use ICE Digital Daytime screen products such as ICE Dupix or the amazing Blue Ocean high definition all weather screens. For the touch technology you could use iQRite Touch frames. The larger multi touch capability will be available in late 2010 up to 150″.

In this installation also at Intel they are using the display to showcase Intel’s latest processors: the Intel Core i7, Intel Centrino 2, and the Intel Atom. It’s using a real-time 3D engine driving a giant transparent touch-screen. Now both of these products are now available directly from ICE AV. The capacitance technology referred to his available on this download. The transparent touch screen technology is available here and we call it ICE Hololite90. Check out a full range of videos here.

In particular we give you some behind the scene video clips here experimenting and messing around with our Hololite90 and Dupix screens.

Holite90 Part One

Hololite90 Part two

ICE Dupix Installs

ICE Dupix Applications

ICE AV specializes in innovative technology and distributed world-world with visionary partners, resellers and collaborators. We welcome your inquiry. Contact Kevin Andreassend directly at kevin at iceav . co . nz


About iQRite

iqritelogosm iQRite is the interactive brand from ICE AV Technology Ltd, a New Zealand based Interactive, Display and Simulation company. We ship and partner worldwide with end users and distributors.

The iQRite Touch Frame is the world’s first kitset touch frame designed for a wide range of applications and any surface or digital display technology. It is available in sizes from 10″ – 200″ size areas. The low profile frame bezel is only 11.5mm thick, universal outer frame attachments, modern styling, optional glass sheet panel and the USB plug n’ touch delivers simplicity and reliability not previously seen in single, dual and multi-touch technology.

iQRite Kitset Touch Frame

Touch is destined to become the next must have in computer hardware and in particular Multi Touch. iQRite Touch Frames enable display manufacturers, AV integrators, installation designers, retailers, home entertainment, shop window, essentially any where that people can interact with, control and manage digital content.

Currently we offer single touch capability up to 200″ dia (4m wide) and now on the cusp of launching 10 point multi-touch up to 52″ diagonal and 150″ dia for Q3 2010. This exciting capability for true multi-touch in a kit set format (1 minute assembly) the moment, will allow plug and play multi touch solutions to be setup without specialized knowledge on the Microsoft Windows platform.

This move towards multi-touch came to prominence with the Microsoft Surface and the profile Jeff Han achieved with his promotion of the multi-touch concept at his TED presentation where he wowed the audience …the single click barrier was gone for ever.

Microsoft’s Windows 7 OS with multi touch as a core functionality is destined to change once more how you interact with your computer. iQRite is here today with you allowing you to make any monitor or surface to be single, dual and multi touch compatible. Imagine making your monitor multi touch with intuitive ways of interacting with content, projected images, coffee tables that are redefined in their use.

We welcome inquiries and expressions of interest from software developers wishing to explore packaging, bundling, resale and licensing opportunities for their software applications.

About iQRite Interactive

iQRite Interactive is an independent division of ICE AV Technology Ltd, a privately held registered company in New Zealand. The focus of iQRite is to maximize the considerable opportunities within the emerging interactive industry world-wide.

For further information download the iQRite Touch Frame Brochure.

ICE AV Technology Ltd,
P.O. Box 303031, North Harbour, Albany Industrial Park
North Shore City 0751, Auckland, New Zealand
International Sales Office
Unit 14, North Harbour, Albany Industrial Park,
North Shore City 0632, Auckland, New Zealand
Tel 0064-9-4142348

Sales Contact
iQRite Interactive